I’m sure many of you have seen the Questrade TV advertisements that steadily feature a blasé or disinterested Investment Advisor sitting with his informed client. The premise is that the Advisor is indifferent and charges exorbitant fees for investments. The client is there to inform the Advisor that they are moving their account, and tell them they can get their services cheaper—up to 30%—with Questrade.
On so many levels, this series of ads make me uneasy. Here are my viewpoints: